Marketing Officer
Meba Microfinance Institution SC
Business
Marketing Management
------
2 years
1 Position
2025-07-16
to
2025-07-23
marketing management
Marketing
Business Administration
Full Time
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Job Description
The Marketing Officer is responsible for implementing the company’s marketing and promotional initiatives, supporting strategic planning efforts, conducting market research, and enhancing customer engagement. This role plays a key part in strengthening brand visibility, supporting business growth strategies, and ensuring alignment between market needs and institutional services.
Key Responsibilities
Marketing & Promotional Activities
Design and implement marketing campaigns, including brochures, posters, and digital content.
Develop communication materials such as press releases and promotional stories.
Support brand positioning through media relations and public awareness campaigns.
Market Research & Customer Insights
Conduct market assessments to identify new opportunities and emerging trends.
Analyze customer behavior and feedback to inform marketing strategies.
Monitor competitors to maintain strong market positioning.
Strategic Support
Assist in preparing annual and operational marketing plans aligned with institutional goals.
Support the development and tracking of marketing KPIs and performance metrics.
Contribute to the preparation of periodic performance and progress reports.
Customer Engagement
Implement client retention and satisfaction strategies.
Support the development and delivery of products and services tailored to client needs.
Collaboration & Coordination
Work closely with internal teams to align marketing initiatives with broader organizational objectives.
Support proposal development and branding elements in fundraising initiatives.
Resource Mobilization
Assist in developing compelling proposals and concept notes for donors and partners.
Identify funding opportunities and contribute to outreach strategies for new partnerships.
Support the preparation of pitch materials and background documents for donor engagement.
Coordinate with internal teams to gather data and insights for funding applications.
Job Requirements
Qualifications
Education: BA in Marketing, Business Administration, Management or a related field.
Experience: 2 years of relevant experience in marketing, preferably in the financial or service sector.
Skills:
Strong communication and branding skills
Experience with digital marketing tools and campaign design
Familiarity with research and data analysis techniques
Team player with cross-functional coordination abilities
Competency in project management software or statistical tools (e.g., SPSS, STATA)
How To Apply
Interested and Qualified Applicant can apply through THIS LINK
Fields Of Study
Marketing
Business Administration
Skills Required
marketing management
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