We are looking for a results-driven, visionary Sales and Marketing Director with strong business acumen, deep knowledge of the Ethiopian market, and a proven track record in B2B technology sales. This role demands a highly strategic thinker who is also hands-on, able to negotiate at the highest levels, lead diverse teams, and drive revenue growth through well-designed and localized sales and marketing strategies.

The ideal candidate will have extensive experience with strategic management tools such as the Balanced Scorecard (BSC), OKRs, and performance dashboards to align business functions, measure success, and ensure sustainable growth.

Duties & Responsibilities:

1. Strategic Planning and Execution

• Develop and implement strategic sales and marketing plans aligned with company goals.

• Apply frameworks such as Balanced Scorecard (BSC) to link strategic objectives with performance indicators across customer, financial, internal process, and learning/growth perspectives.

• Analyze local and regional market trends, customer behaviors, and competitive landscape.

• Customize strategies to Ethiopia’s socio-economic, political, and cultural realities.

2. Team Leadership and Management

• Lead and mentor sales and marketing teams across ERP, custom software, and website builder verticals.

• Set clear KPIs and monitor team performance using strategic performance tools (BSC, KPIs, OKRs).

• Build a performance-based, collaborative, and learning-driven culture.

3. Sales Management

• Develop sales plans with clear targets and achievable milestones.

• Oversee major client negotiations, especially in high-value B2B opportunities.

• Expand geographic coverage in Ethiopia, including underserved regional and rural markets.

4. Marketing Management

• Design and oversee integrated marketing campaigns across traditional and digital platforms.

• Ensure culturally appropriate and impactful branding, PR, and content strategies.

• Leverage Ethiopian media (TV, radio, digital, roadshows) to build awareness and trust.

5. Customer Relationship & Market Expansion

• Strengthen client loyalty through consultative selling, after-sales service, and account management.

• Explore expansion opportunities in COMESA countries and regional markets.

• Lead efforts in customer satisfaction measurement and retention strategy.

6. Budgeting and Financial Oversight

• Prepare and manage annual sales and marketing budgets.

• Monitor campaign and project ROI to ensure cost-efficiency.

• Align budget planning with strategic objectives and resource availability.

7. Compliance and Governance

• Ensure adherence to all relevant laws and regulations in Ethiopia’s tech and commercial sectors.

• Implement transparent documentation, reporting, and review practices.

8. Digital Transformation and Innovation

• Champion adoption of CRM systems, marketing automation tools, and e-commerce platforms.

• Drive ERP integration within marketing and sales workflows.

• Ensure tech strategy is responsive to Ethiopia’s infrastructure limitations.

9. Cultural and Social Intelligence

• Adapt marketing strategies to Ethiopia’s multicultural and multilingual society.

• Respect religious seasons, cultural norms, and social sensitivities in all communications.

• Localize messaging across Amharic, Afaan Oromo, Tigrigna, and other key languages.

10. Reporting and Communication

• Report key metrics and strategic insights to the CEO and Board using structured frameworks like BSC dashboards.

• Represent the company at national and international business forums, exhibitions, and policy consultations.

Job Requirements

Required Qualifications and Skills

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA or M.Sc. preferred).

• 10+ years of progressive experience in sales roles, including as a Salesperson, Supervisor, Sales Manager, and Director.

• Proven record of sales success in ERP, SaaS, or custom software.

• Strong strategic thinking with knowledge of BSC and other management systems.

• Negotiation and communication skills backed by general knowledge of all business sectors.

• Familiarity with Ethiopian business culture, consumer behavior, and social dynamics.

• Fluent in Amharic and English; other Ethiopian languages are a plus.

• Ability to train, lead, and inspire across departments and levels.

• Highly disciplined, focused, and driven by results.

How to Apply

Applicants who only meet the requirements should email their CVs and cover letters to hr@ashewa.com, mentioning the vacancy in the subject line.