Marketing Manager
Ashewa Technology Solution S.C
Business
Business Administration
Addis Ababa
5 years
1 Position
2025-07-25
to
2025-08-26
marketing management
Marketing
Business Administration
Communication Technology
Full Time
Share
Job Description
`The Marketing Manager at Ashewa Technology Solution is responsible for developing, implementing, and executing strategic marketing plans to position the company as a leader in the Ethiopian tech industry. This role will focus on promoting Ashewa’s digital products, ERP systems, software solutions, and tech services through targeted campaigns, digital engagement, and strategic partnerships.
Duties & Responsibilities:
Strategic Marketing Planning
Develop and execute comprehensive marketing strategies aligned with Ashewa’s growth and product goals.
Conduct market research to identify trends, competitor activities, and customer insights for product positioning.
Prepare and manage marketing budgets and ensure ROI on campaigns.
Digital Marketing
Oversee digital marketing efforts including SEO, SEM, content marketing, email marketing, and social media.
Optimize Ashewa’s online presence across platforms, ensuring brand consistency and engagement.
Collaborate with internal developers and designers to create landing pages, content, and campaigns.
Brand Management
Strengthen Ashewa's brand image as a leader in tech and innovation in Ethiopia and beyond.
Lead internal and external communications, PR activities, and promotional events.
Ensure all communications reflect the company’s tone, values, and visual identity.
Lead Generation & Sales Enablement
Design marketing campaigns that support B2B and B2C lead generation for ERP systems, software solutions, and digital platforms.
Collaborate with sales teams to generate qualified leads and create effective product marketing collateral.
Partnerships and Outreach
Identify and foster strategic partnerships with tech communities, educational institutions, influencers, and industry stakeholders.
Represent Ashewa at events, expos, and conferences.
Team Leadership & Reporting
Manage and mentor a small marketing team.
Track KPIs and prepare regular performance reports for senior management.
Job Requirements
Requirements:
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A master’s degree is a plus.
5+ years of progressive experience in marketing, preferably in a technology or software company.
Proven experience in digital marketing, campaign management, and branding.
Familiarity with ERP, SaaS, or software product marketing is highly desirable.
Strong understanding of the Ethiopian tech and business landscape.
Excellent communication skills in both Amharic and English.
Proficient in digital marketing tools, social media platforms, and content management systems.
Leadership skills with the ability to manage cross-functional teams and external partners.
What We Offer:
A dynamic and innovative work environment.
Opportunities to lead impactful marketing strategies for cutting-edge tech solutions.
Room for career growth in a fast-growing Ethiopian tech company.
How to Apply
Applicants who only meet the requirements should email their CVs and cover letters to hr@ashewa.com, mentioning the vacancy in the subject line.
Fields Of Study
Marketing
Business Administration
Communication Technology
Skills Required
marketing management
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