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Territory Sales Manager (TSM)

KOMARI Beverage

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Business

Business Sales and Marketing

Addis Ababa

4 years

5 Positions

2025-08-15

to

2025-08-23

Required Skills

maximise sales revenues

+ show more
Fields of study

Marketing & Salesmanship

Full Time

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Job Description

The sales supervisor is responsible for the performance of the sales in the territory. He/she is responsible for the volume and market share target, leading of the sales representatives for maximum achievement of volume and market share target, making sure day-to-day deliveries in the territory go uninterrupted, trade assets in the territory are properly planned, distributed, and followed up for maintenance and use for the intended purpose. Additionally, the sales supervisor is responsible for the performance, training, and development of the distributor in the territory and their staff.

Purpose of Role 

  • This role provides a close support for the sales team on the ground daily. The person is responsible for coaching the sales representatives, driving sales in the territory, managing relationships between the outlets and the sales representatives, and the distribution team.

  • Makes sure execution standards are followed by the sales and distribution team, POSMs are continuously being monitored, deployments are based on value for money principles, and acts as the first line to solve complaints on the sales team arising from outlets and consumers.

  • Assess and validate promotion proposals and promotion outlets from the sales representatives before passing them on to decision-making. Also, coordinate his sales team with other territory managers to implement promotions and make sure the promotion is implemented as planned and meets the objective.

Key Responsibilities and Accountabilities 

  • Asses the territory for opportunities: the sales supervisor is responsible for the outlining the territory outlet dynamics using the territory database system, assist the sales supervisors in setting outlet targets, outlet prioritization, route development and planning, identify, growth opportunity areas, allocating promotional and POSM resources between the areas in the territory, develop a group and individual couching planes and schedules for each sales rep, conduct competitor trade practice tracking to understand the market dynamics and report on the changes to initiate action.

  • Plan for sales execution and implementing the sales plan: make sure the sales reps are ready in terms of skills, and resources required to do their job, evaluate and validate each sales representative’s plan. Verify the POSM distribution and promotion outlets before communicating with the divisional sales manager.

  • Distributor management: is in charge of managing the distributor for the territory and the performance of the distributor, including recruiting, training, and development of the distributor, his / her staff, making sure payments are made on time, and the distributor’s organization is set up for efficient operations. The supervisor works with the representatives and distributor on route planning and development, and facilitates discussions with the territory warehouse staff. Follow up on the in-trade execution in his territory against the standard and take corrective actions

  • Measurement of territory sales performance: monitor volume and market share performance against the target for the territory and for key outlets in the territory. Make sure in-trade execution is going according to plan by each sales representative. Develop a territory report on volume, market share, POSM management, in-trade execution, competitor trade practice, on-trade opportunities and challenges, promotions conducted vs the objective, and their contribution to sales and brand development.

  • Teamwork and participation: promote an open, honest, and respectful communication culture both up and down the hierarchy. Always make sure the team spirit is in check and the relationship between the team and the outlets is smooth and productive. Continuously coach the team not only on the day-to-day executions, identify gaps and take corrective actions on the spot.

  • Complete other responsibilities as assigned by his / her supervisor.

Job Requirements

Qualifications and Experience Required

Education:

  • BA Degree in sales, marketing, or any other related field from a recognized university.

 Experience:

  •  A minimum of four years of experience in sales in the FMCG industry.

 Skills:

  • Good analytical skills, result-oriented, quick learner.

  • Strong leader with positive spirit and entrepreneurial/innovative mindset.

  • Energetic and enthusiastic character with a strong will to do things differently

  • Entrepreneurial team player excited to contribute to help build Komari

  • Strong interpersonal communication and basic report writing skills

  • Self-starter and result-oriented

  • Demonstrated team leading skills,

  • Proactive in decision-making

  • Mid-level Microsoft Office (reporting) and email skills.

How To Apply

Those who meet the above requirements can submit their CV to THIS LINK

Kindly note that only short-listed candidates will be contacted.

Female applicants are highly encouraged to apply  

Fields Of Study

Marketing & Salesmanship

Skills Required

maximise sales revenues

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