Job Expired

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Strategic Marketing Expert

AYAT Share Company

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Business

Marketing Management

Addis Ababa

1 Position

2025-08-08

to

2025-08-15

Required Skills

plan marketing strategy

Fields of study

Marketing

Business Administration

Management

Full Time

Share

Job Description

Duties & Responsibilities:

  • Design and conduct comprehensive market research studies.

  • Develop and implement research plans that align with the company's strategic goals.

  • Collect and analyze quantitative and qualitative data from primary and secondary sources.

  • Use statistical tools and software to analyze data and generate insights.

  • Identify patterns, trends, and correlations in the data that support marketing strategy development.

  • Assess the competitive landscape to identify opportunities and threats for the company.

  • Provide regular reports and updates on competitive dynamics to the marketing team.

  • Analyze customer behavior, preferences, and purchasing patterns.

  • Segment target audiences based on different criteria relevant to the customers.

  • Develop detailed consumer profiles and personas to guide marketing efforts.

  • Evaluate the impact of macroeconomic factors on the market and the company's positioning.

  • Provide thought leadership on industry trends and their implications for the company.

  • Present research results to the marketing team and senior management, making recommendations based on data analysis.

  • Provide data-driven recommendations for product positioning, pricing, and promotional activities.

  • Assist in the development of marketing campaigns by providing relevant market insights.

  • Identify opportunities to enhance research methodologies and processes.

  • Use marketing models and market data to project the financial impact of marketing decisions.

  • Collaborate with product development teams and confirm that marketing strategies align with product features and market positioning.

  • Monitor competitor pricing strategies, promotions, and market activities.

  • Develop counter-strategies to address competitive challenges.

  • Identify and analyze customer segments to tailor marketing strategies and efforts.

Job Requirements

Master’s degree in Marketing, Business Administration, Management or related fields of study with a minimum of four (4) years of demonstrated experience OR Bachelor’s degree in Marketing, Business Administration, Management or related fields of study with a minimum of eight (8) years of demonstrated experience.

How to Apply

Interested Applicants who full fill the job requirements listed above can submit their application letter, CV and credentials through this link THIS LINK or in person to our office . Early application is advantageous. Adress:- Lemi kura sub city, on the road from megenagna to Wosen Girosery,around Wosen Traffic Light. For further information contact Tel: +251972578637

Fields Of Study

Marketing

Business Administration

Management

Skills Required

plan marketing strategy

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