Job Title: Digital Marketing Officer

Location: Addis Ababa

Job Type: Full-time

About Us:

Get-As International Plc. is a dynamic organization engaged in Real estate, Trading and Cross border transport. We are seeking a motivated Digital Marketing Officer to join our dynamic team.

As the Digital Marketing Officer, you will be responsible for implementing and optimizing Getas Real Estate’s digital marketing initiatives across various online platforms. You will focus on driving online visibility, engagement, and lead generation through SEO, SEM, social media, email marketing, and content creation. This role requires a strong understanding of digital marketing tools and trends, analytical skills, and the ability to execute effective online campaigns.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including social media, search engines (SEO/SEM), email, and display advertising.

• cConduct keyword research and implement SEO best practices to improve organic search rankings.

• Manage pay-per-click (PPC) campaigns, including ad creation, bid management, and performance monitoring.

• Create, curate, and manage engaging content for social media platforms, blogs, and email newsletters.

• Analyze digital marketing campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.

• Monitor competitor digital marketing activities and identify opportunities.

• Assist in the development of digital marketing strategies and budget allocation.

• Collaborate with the marketing team and other departments to ensure brand consistency across all digital touchpoints.

• Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Job Requirements

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

• 2+ years of experience in digital marketing, with a focus on SEO, SEM, social media, or content marketing.

• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.

• Strong understanding of SEO principles and best practices.

• Experience with content creation and management for various digital platforms.

• Excellent analytical skills and the ability to interpret data and draw actionable insights.

• Good communication and interpersonal skills, with the ability to work independently and as part of a team.

• Creative thinking and attention to detail.

• Real estate or construction industry experience (preferred).

How to Apply

Interested and qualified candidates, who fulfill the above requirement, please submit your resume and a cover letter to info@getasinternational.com with the subject line " Digital Marketing Officer." Within consecutive Seven (7) days from the date of announcement.