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Area Sales Manager

Habesha Breweries S.C. HQ

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Business

Marketing Management

Addis Ababa

5 years

1 Position

2025-08-22

to

2025-08-30

Required Skills

maximize sales revenues

+ show more
Fields of study

Business Administration

Marketing Management

Full Time

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Job Description

The Area Sales Manager is responsible to lead, motivate, coach, and monitoring an Area Sales Team, Key Distributors, Distribution Partners of Distributors, and their crew. He/she also manages the sales team/s to execute the sales plans to deliver sustainable growth, sales volume, market share, and competitive advantage to deliver business goals and strategies.

  • Responsible for the selection, recruitment, orientation, and training of all sales staff including Sales Reps of the Distributor.

  • Coaching & building the capabilities of sales staff and the Distributor’s crew members through consistent & ongoing on-the-job training.

  • Responsible for the implementation and daily follow-up of the Company’s Route-to-Market Strategy including the ways of working within the Distributor's (Agent's) business

  • Establishing, maintaining, and expanding the Regional customer base in line with Company’s vision and mission statements

  • Close monitoring of stock levels in Warehouse and Satellite warehouses of the Distributor in conjunction with the distribution department to ensure zero stock-outs of products.

  • Responsible for the execution of the Company’s pricing strategy including regular feedback to the business about changing trends in the marketplace and competitor activities

  • Create a culture within the Region to build sound customer relationships.

  • Able to develop sales updates, presentations, and business proposals to support Regional growth. 

Job Requirements

This role is positioned at the managerial level and requires an experienced Sales Manager, who will have the opportunity to develop their career further within a very progressive learning and development as well as a dynamic and exciting work atmosphere.

Is required to have a BA Degree in a related field (Marketing Management, Business Administration, Management, or related business disciplines), and 5 + years of relevant experience of which 2 years are spent in a managerial position in the FMCG industry.

While working with us, you will be entitled to a wide range of employee benefits, such as monthly sales incentives, medical insurance, comprehensive insurance, and other financial and non–financial rewards.

Habesha Breweries S.C. also provides several capability development opportunities to its employees including a talent management program. 

How To Apply

The closing date for the application is August 30, 2025. Qualified applicants should submit their applications through THIS LINK

References will be taken, and background checks will be carried out in conformity with Habesha’s HR Policy. Habesha Breweries S.C. operates within an equal opportunity policy and actively encourages diversity, welcoming applications from all persons meeting the skills and experiences required.

Fields Of Study

Business Administration

Marketing Management

Skills Required

maximize sales revenues

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