In the manufacturing sector at Wagwago, the Marketing Manager is responsible for developing and implementing marketing strategies to promote the company's products, driving sales and revenue growth. This role includes leading marketing campaigns, managing budgets, and analyzing performance to ensure effectiveness. The Marketing Manager plays a crucial role in market research, understanding customer needs, and staying ahead of the competition.

Key Responsibilities

Strategic Planning and Implementation

1. Developing Marketing Strategies: Collaborate with senior management to create comprehensive marketing plans aligned with overall business objectives.

2. Campaign Management: Oversee the development and execution of marketing campaigns across various channels, including digital, print, and events.

3. Budget Management: Manage the marketing budget, ensuring efficient allocation of resources.

4. Performance Analysis: Track and analyze campaign performance, identifying areas for improvement and optimizing for maximum ROI.

5. Market Research: Conduct market research to understand customer behavior, identify target audiences, and analyze competitor strategies.

Operational Tasks

1. Content Creation: Develop and manage marketing content, including website copy, brochures, social media posts, and other promotional materials.

2. Team Leadership: Manage and mentor the marketing team, ensuring effective collaboration and efficient execution of marketing activities.

3. Relationship Management: Build and maintain relationships with external partners, such as advertising agencies and media outlets.

4. Sales Alignment: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives.

5. Promotional Activities: Oversee the company's participation in trade shows, conferences, and other promotional events.

Specific to Manufacturing

1. Product Knowledge: Maintain a deep understanding of the company's products and their technical specifications to communicate their value effectively.

2. Technical Marketing: Develop marketing materials and strategies that effectively communicate the technical aspects and benefits of the products.

3. Channel Management: Manage marketing efforts across various channels, including direct sales, distributors, and online marketplaces.

4. Customer Relationship Management (CRM): Utilize CRM systems to manage customer interactions, track leads, and nurture customer relationships.

Job Requirements

Job Specification (JS) for Marketing Manager

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

• Minimum of 7 years of experience in marketing, preferably in the manufacturing sector.

Skills and Competencies

• Strategic Thinking: Ability to develop and implement effective marketing strategies.

• Analytical Skills: Proficiency in analyzing data and performance metrics to drive decisions.

• Communication Skills: Excellent written and verbal communication skills for content creation and team leadership.

• Leadership: Strong leadership capabilities to manage and mentor a diverse marketing team.

• Technical Acumen: Understanding of technical marketing and the ability to communicate complex product information clearly.

Tools and Software

• Proficiency in marketing automation tools, CRM systems, and data analysis software.

• Familiarity with digital marketing platforms (e.g., Google Analytics, social media management tools).

Personal Attributes

• Creative, results-oriented, and proactive in seeking new opportunities.

• Strong organizational skills and the ability to manage multiple projects simultaneously.

• Ability to work collaboratively across departments and with external partners.

How To Apply

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