For over a decade, Washington Healthcare has earned the trust of millions by delivering compassionate, high-quality care across Ethiopia.  

Now, in a bold stride toward redefining healthcare in the region, Washington Healthcare is proud to unveil its most ambitious venture yet: a state-of-the-art tertiary hospital that will redefine healthcare standards in the region. With 110 beds, Ethiopia’s first PET scan machine, and the first privately operated LINAC machine for advanced cancer treatment, this facility will set a new benchmark in medical innovation. 

Even more , the hospital will be managed and operated by the world-renowned Apollo Hospitals Enterprise Group ,an Indian multinational healthcare group headquartered in India. It is the largest private hospital network in India, with a network of 71 owned and managed hospitals.  . 

This new facility will be more than just a hospital; it will be a center of excellence, hope, and innovation. Powered by Apollo’s international expertise and Washington Healthcare unwavering local commitment, the hospital is set to raise the bar for tertiary care in Ethiopia—ushering in a new era where advanced medical technology meets heartfelt, patient-centered care. 

Marketing Officer

Designation: Marketing Officer

Reports to: Business Development Director

Salary & Benefits: Negotiable and Attractive     

Number of people required : 2

The Marketing Officer will be responsible for developing and implementing marketing strategies to promote the hospital's services, enhance its brand image, and attract new patients. This role involves market research, content creation, digital marketing, and public relations to achieve hospital growth objectives.

Duties & Responsibilities:

• Strategic & Operational Duties:

  • Conduct market research to identify patient needs, competitive landscape, and healthcare trends in Ethiopia.

  • Develop comprehensive marketing plans and campaigns to promote hospital services, specialties, and new initiatives.

  • Create compelling marketing content for various channels, including website, social media, brochures, and advertisements.

  • Manage the hospital's digital presence, including social media accounts, website updates, and online patient engagement.

  • Organize and participate in community outreach programs, health fairs, and public relations events.

  • Liaise with media outlets for promotional opportunities and reputation management.

  • Monitor and analyze marketing campaign performance, adjusting strategies as needed.

  • Identify potential partnerships and collaborations within the healthcare sector or community.

• Administrative Duties:

  • Manage the marketing budget effectively.

  • Prepare regular reports on marketing activities and their impact.

  • Maintain a database of marketing materials and contacts.

• Collaboration:

  • Work closely with clinical departments to understand their services and develop targeted marketing messages.

  • Collaborate with the Customer Service Manager to ensure marketing promises align with actual patient experience.

Job Requirements

Minimum Requirements

• Bachelor's degree in Marketing, Nursing , Communications, Business Administration, Public Health  ,Midwife or a related field.

• Minimum of 0 years of demonstrable experience in a marketing role, preferably in the healthcare, service, or hospitality industry.

• Proven experience with digital marketing, social media management, and content creation.

• Strong analytical skills for market research and campaign performance evaluation.

• Excellent written and verbal communication skills in Amharic and English.

• Creativity, initiative, and strong interpersonal skills

How to Apply

Interested Candidats can apply through THIS LINK website, click “Apply Now” and submite your CV