Romel General Trading PLC
Business
Marketing Management
Addis Ababa
5 years
1 Position
2025-09-02
to
2025-09-20
marketing management
Marketing
Full Time
Share
Job Description
Marketing Manager
Company: ROMEL Holding
Reports To: Sales & Marketing Director
Location: Addis Ababa
Employment Type: Permanent, Full-Time
Salary: Negotiable
Role Overview
Lead integrated marketing to grow brand awareness, engagement, and revenue. Work tightly with Product to align designs and offerings with market trends and competitor moves.
Build and execute marketing strategy aligned to sales and business goals; lead brand repositioning where needed.
Run integrated campaigns (digital, social, email, traditional); emphasize content marketing and targeted ads to open new markets.
Conduct weekly market/competitor analysis; feed insights to Product and leadership.
Partner with Product (CEO, CMO, Production, Sales, Commercial) to ensure colors/designs/mixes match market demand.
Lead creation of digital/hard-copy catalogues with specs for project sales.
Organize product documentation, certifications, and testimonials (esp. for large projects).
Explore diversification (sub-brands, extensions, new brands, conversion/contract manufacturing).
Manage budget; allocate for ROI; report on campaign and brand metrics.
Coordinate trade shows; run targeted promotions (e.g., BOGO, discounts) with Sales.
Lead, mentor, and recruit the marketing team—upskill in digital and analytics.
Co-own annual sales forecast achievement with Sales.
Qualifications
Master’s and/or Bachelor’s in Marketing/Business (MBA preferred).
10+ years in marketing; 5+ years in management.
Proven success across digital/social/content/traditional media, including brand repositioning and launches.
Strong analytics-to-strategy skills; excellent cross-functional communication.
Proficiency with digital tools (e.g., Google Analytics, ad platforms, CRM).
Creative problem solver; handles multiple deadlines in fast-paced settings.
Send your CV to apply@yes.et
Use the job title as the email subject line.
Applications are administered by YES | Your Employment Solutions on behalf of ROMEL Holding; we thank all applicants and shortlisted candidates will be contacted.
Fields Of Study
Marketing
Skills Required
marketing management
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