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Marketing Manager

Romel General Trading PLC

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Business

Marketing Management

Addis Ababa

5 years

1 Position

2025-09-02

to

2025-09-20

Required Skills

marketing management

+ show more
Fields of study

Marketing

Full Time

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Job Description

Marketing Manager

Company: ROMEL Holding

Reports To: Sales & Marketing Director

Location: Addis Ababa

Employment Type: Permanent, Full-Time

Salary: Negotiable

Role Overview

Lead integrated marketing to grow brand awareness, engagement, and revenue. Work tightly with Product to align designs and offerings with market trends and competitor moves.

Key Responsibilities

  • Build and execute marketing strategy aligned to sales and business goals; lead brand repositioning where needed.

  • Run integrated campaigns (digital, social, email, traditional); emphasize content marketing and targeted ads to open new markets.

  • Conduct weekly market/competitor analysis; feed insights to Product and leadership.

  • Partner with Product (CEO, CMO, Production, Sales, Commercial) to ensure colors/designs/mixes match market demand.

  • Lead creation of digital/hard-copy catalogues with specs for project sales.

  • Organize product documentation, certifications, and testimonials (esp. for large projects).

  • Explore diversification (sub-brands, extensions, new brands, conversion/contract manufacturing).

  • Manage budget; allocate for ROI; report on campaign and brand metrics.

  • Coordinate trade shows; run targeted promotions (e.g., BOGO, discounts) with Sales.

  • Lead, mentor, and recruit the marketing team—upskill in digital and analytics.

  • Co-own annual sales forecast achievement with Sales.

Job Requirements

Qualifications

  • Master’s and/or Bachelor’s in Marketing/Business (MBA preferred).

  • 10+ years in marketing; 5+ years in management.

  • Proven success across digital/social/content/traditional media, including brand repositioning and launches.

  • Strong analytics-to-strategy skills; excellent cross-functional communication.

  • Proficiency with digital tools (e.g., Google Analytics, ad platforms, CRM).

  • Creative problem solver; handles multiple deadlines in fast-paced settings.

How To Apply

Send your CV to apply@yes.et

Use the job title as the email subject line.

Applications are administered by YES | Your Employment Solutions on behalf of ROMEL Holding; we thank all applicants and shortlisted candidates will be contacted.

Fields Of Study

Marketing

Skills Required

marketing management

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