Best Western Premier Hotel is a 5-Star upscale Hotel, part of Best Western Group, an International Hotel Chain, located In front   INSA Wollo Sefer area, about 3 km away from Bole International Airport. The hotel is looking for qualified candidates for the following positions.  

Duties & Responsibilities:

• Develop and implement annual sales and marketing plans aligned with the hotel’s goals.

•  Identify new business opportunities in corporate, MICE (Meetings, Incentives, Conferences, Exhibitions), leisure, and travel trade segments. 

• Drive direct sales efforts to achieve room, banquet, F&B, and ancillary revenue targets.

•  Lead, train, and motivate the sales and marketing team to achieve targets.

•  Set individual KPIs and review performance regularly. 

• Foster a high-performance, customer-focused sales culture. 

• Build and maintain strong relationships with key corporate accounts, travel agencies, government entities, and event organizers. 

• Represent the hotel at trade shows, exhibitions, networking events, and sales calls

• Oversee the hotel’s marketing campaigns, advertising, digital marketing, and PR activities. 

• Manage the hotel’s online presence, including website, social media, and online travel agencies (OTAs). 

• Ensure brand consistency in all marketing materials and guest communications. 

• Monitor market trends, competitor performance, and guest feedback. 

• Adjust sales strategies to stay competitive in pricing, promotions, and service offerings. 6. Budgeting & Reporting  Prepare and manage the sales and marketing budget. 

• Track ROI for all campaigns and promotional activities. 

• Provide regular reports to the General Manager on sales performance, pipeline, and forecasts.

Job Requirements

Qualification

•  A bachelor's degree in business administration, marketing, or a related field is often required. Many companies prefer or require an MBA or a master's degree.

• Most directors have extensive experience (10–15 years) in sales and marketing, including a significant period (5+ years) in a managerial or leadership role.

• Strategic thinking and business acumen

•  Excellent networking and relationship-building skills 

• Creativity in marketing campaigns 

• Ability to thrive under pressure and meet deadlines 

•  Strong analytical and problem-solving skills

How To Apply

Interested applicants are required to submit their application letter, updated CV with copies of their credentials to the following address within 7 working days starting from this announcement.

Please mention the title of the position you applied for on the subject line of your email. hr@bwpremieraddis.com