The Marketing Manager will lead and coordinate the marketing efforts of the organization, overseeing two key teams: Public relations and Digital Marketing team and Channel Management team. The role involves developing strategic marketing plans, managing the execution of marketing campaigns, ensuring brand consistency, and driving initiatives that support the company’s overall objectives. The Marketing Manager will also ensure effective collaboration across all marketing functions and with other departments.

General Duties

The Marketing Manager’s general duties will include the development and implementation of comprehensive marketing strategies, overseeing the performance of the marketing teams, managing budgets, and analyzing market trends to identify opportunities for growth and improvement.

Duties & Responsibilities

Strategic Marketing Leadership

• Develop and implement a cohesive marketing strategy that aligns with the company’s vision, values, and business objectives.

• Define marketing goals and performance metrics to track effectiveness and drive continuous improvement.

• Oversee the creation of marketing plans and ensure alignment with organizational goals.

Team Leadership and Development

• Provide leadership, guidance, and mentorship to the Channel Management Lead, and Public relations & Digital Marketing team.

• Foster a positive and collaborative work environment that encourages creativity, innovation, and professional growth.

• Conduct regular performance reviews and support the professional development of team members.

Public relations & Digital Marketing team 

• Oversee the development of a cohesive branding strategy and ensure consistent representation across all channels.

• Support the execution of CSR initiatives that align with the company’s mission and values.

• Collaborate with the Public relations & Digital Marketing team Leader to enhance brand visibility and drive impactful CSR projects.

• Plan and execute integrated marketing campaigns across various channels, including digital, print, and social media.

• Ensure consistency in brand messaging and communication across all marketing efforts.

Channel Management

• Ensure effective management of vendor and channel relationships to maximize market reach and product sales.

• Support the Channel Management Lead in conducting market research and analyzing market data to inform product strategies.

• Oversee the development and execution of market-centric product campaigns.

• Oversee the production of marketing materials, including advertisements, promotional content, and email campaigns.

Market Analysis and Customer Insights

• Monitor market trends, customer feedback, and competitor activities to inform marketing strategies.

• Utilize data and analytics to measure the performance of marketing campaigns and initiatives.

• Provide insights and recommendations to senior management based on market analysis and customer feedback.

Budget Management

• Develop and manage the marketing budget, ensuring optimal utilization of resources.

• Track and report on budget performance, identifying areas for cost optimization and efficiency improvements.

Cross-Functional Collaboration

• Collaborate with other departments, including sales, pre-sales, and operation department, to ensure alignment of marketing efforts with business objectives.

• Facilitate effective communication and coordination between marketing teams and other stakeholders.

Job Requirements

Qualifications and Skills

Educational Background

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Experience

• Minimum of five years of relevant work experience in marketing, with proven experience in a leadership role.

• Experience managing cross-functional teams and overseeing multiple marketing functions.

Skills

• Excellent oral and written communication skills, including strong interpersonal skills.

• Ability to collaborate effectively with cross-functional teams and stakeholders.

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

• Proficiency in using marketing tools and software, including CRM and analytics platforms.

• Creative thinker with the ability to develop innovative marketing strategies.

• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.

How To Apply

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