Senior Marketing Manager
Wagwago Trading
Business
Marketing Management
Addis Ababa
7 years - 10 years
1 Position
2025-09-25
to
2025-10-26
marketing management
Business Administration
Marketing Management
Information Technology
Full Time
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Job Description
Duties and Responsibilities:
Strategy & Planning: Develop and execute a robust B2B marketing strategy to acquire and retain corporate customers. This includes market research, competitive analysis, and identifying new business opportunities.
Lead Generation: Oversee all lead generation activities, including digital marketing campaigns, content marketing, and targeted outreach to key corporate accounts.
Sales Enablement: Collaborate closely with the sales team to create marketing materials and campaigns that support their efforts in closing deals and onboarding new customers.
Digital Marketing: Manage and optimize all digital marketing channels (SEO, SEM, social media, email marketing) to maximize reach and engagement with our target audience.
Content Creation: Lead the creation of high-value content, such as white papers, case studies, webinars, and blog posts, that positions our company as a thought leader in the IT and consultancy sectors.
Event & Partnership Management: Plan and execute industry events, conferences, and webinars to network with potential clients and strengthen brand visibility.
Budget Management: Manage the marketing budget effectively to ensure a high return on investment (ROI).
Team Leadership: Mentor and guide a team of marketing professionals to achieve department goals and foster a collaborative environment.
Job Requirements
Requirements:
Bachelors' / Masters' degree in Marketing Management, Business Administration, Information Technology, or a related field.
A minimum of 7 - 10 years of professional marketing experience, with at least 5-7 years in a B2B marketing management role, preferably within the IT or consultancy sectors.
Demonstrable experience in selling software and technology-related services. An understanding of the sales process and a track record of supporting sales teams in closing deals.
Strong knowledge of technology trends, software solutions (SaaS, enterprise software), and the IT consultancy landscape.
Excellent leadership, communication, and interpersonal skills. The ability to inspire a team and collaborate effectively with cross-functional departments.
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Skills:
Extensive knowledge of digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills for collaborating with sales, product, and leadership teams.
Proficiency in creating compelling marketing content and presentations.
How To Apply
Candidates who fulfill the above requirements can submit their application through the google form link: THIS LINK
Fields Of Study
Business Administration
Marketing Management
Information Technology
Skills Required
marketing management
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