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Head of Sales & Marketing

Demebesh Hotel

job-description-icon

Business

Business Administration

Addis Ababa

7 years

1 Position

2025-10-09

to

2025-10-16

Required Skills

achieve sales targets

Fields of study

Marketing

Business Administration

Hospitality, Food Service and Tourism Management

Full Time

Share

Job Description

Duties & Responsibilities:

Sales & Revenue Generation

• Develop and implement effective sales strategies to maximize hotel revenue across rooms, F&B outlets, banquets, spa, and other services.
• Lead the sales team in identifying new business opportunities, negotiating contracts, and building long-term client relationships.
• Drive revenue growth through proactive sales calls, corporate partnerships, travel trade engagement, and key account management.
• Collaborate with the Revenue Manager to optimize room rates, occupancy, and yield management strategies.

Marketing & Brand Management

• Plan and execute comprehensive marketing campaigns (online and offline) to increase hotel visibility and attract target markets.
• Ensure consistent brand positioning across all guest touchpoints, communication channels, and promotional materials.
• Manage advertising, digital marketing, public relations, and media activities to strengthen the hotel’s market presence.
• Monitor market trends, competitor activities, and guest feedback to adjust marketing strategies accordingly.

Business Development & Partnerships

• Develop and maintain relationships with corporate clients, travel agencies, tour operators, event organizers, and online booking platforms.
• Represent the hotel at trade shows, exhibitions, networking events, and industry associations.

Events & Banqueting Sales

• Oversee the sales and marketing of MICE (Meetings, Incentives, Conferences, and Events).
• Work with the Banquet & Events team to generate revenue through weddings, conferences, and special events.
• Ensure customized solutions for clients to enhance guest satisfaction and repeat business.

Financial Planning & Reporting

• Prepare annual sales & marketing budgets, forecasts, and performance reports.
• Monitor and analyze key performance indicators (KPIs) including RevPAR, ADR, occupancy, and sales targets.
• Ensure efficient use of marketing resources and control departmental expenses.

Team Leadership & Development

Lead, motivate, and mentor the Sales & Marketing team to achieve individual and departmental targets.
• Provide training and guidance in negotiation, customer service, and sales techniques.
• Foster a results-driven culture with clear objectives and accountability. 

Job Requirements

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field (master’s degree preferred).
• Minimum 7 years of experience in hotel sales & marketing, with at least 5 years in a senior leadership role.
• Strong knowledge of digital marketing, e-commerce, social media, and online travel agency (OTA) strategies.
• Strong analytical, financial planning, and reporting skills.
• Proficiency in sales & marketing software, CRM systems, MS Office Suite, and hotel PMS systems (e.g., Opera, Delphi).

Skills and Attributes

• Proven track record in driving hotel revenue growth, corporate sales, and market share expansion.
• Solid understanding of hospitality revenue management, distribution channels, and market segmentation.
• Excellent negotiation and presentation skills.
• Exceptional interpersonal and communication skills, with fluency in English and preferably one or more additional languages.
• Leadership ability with experience in managing and developing highperforming sales teams.
• Ability to thrive in a target-driven, fast-paced hospitality environment

How To Apply

Interested applicants are required to submit the following documents to dembeshhr@gmail.com by 15 October 2025:
• An updated CV highlighting relevant qualifications and experience.
• At least two recommendations from previous employers in similar work.
• A detailed technical and financial proposal indicating expected annual salary. 
Please note for the successful candidate, Dembesh hotel and apartment will provide salary, incentive, full accommodation, transportation and medical.
When applying please indicate the position you are applying for in the subject line of your email.
DEADLINE FOR APPLICATION 15 OCTOBER 2025

Fields Of Study

Marketing

Business Administration

Hospitality, Food Service and Tourism Management

Skills Required

achieve sales targets

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