LOOTAH Group of Companies / https://lootahgroup.com/ 

LOOTAH Group of Companies is a large multinational mega conglomerate. We are a respected & established brand name in the Middle East and East Africa, 

LOOTAH Group of Companies Mission are to make inspirational quality products and services accessible to our customers in all aspects of our business. 

LOOTAH Agriculture & Farming is dedicated to sustainable agricultural practices, focusing on innovative farming solutions to meet growing food demands and contributes to a more sustainable future for agriculture in the region.

We are looking for - 

Position: Public Relations Manager - Group Level

Organization: LOOTAH Group of Companies / https://lootahgroup.com/
Reports to: General Manager (Addis Ababa) & HQ (Dubai)
Location: Addis Ababa, Ethiopia (with occasional travel)
Employment Type: Full-Time
Application Deadline: 15 days after announcement
Expected Start Date: Immediate

We are seeking an experienced Public Relations Manager to lead corporate communications and brand management across our diversified investment portfolio including agriculture, high-tech smart card manufacturing, bottled water production, and other ventures. The ideal candidate will build and maintain our corporate reputation, manage media relations, and ensure consistent messaging across all business units and geographic locations.

Key Responsibilities

1. Corporate Communications Strategy

• Develop and implement comprehensive PR strategies for the group and individual business units

• Manage corporate branding and ensure consistent messaging across all platforms

• Create and implement crisis communication plans

• Develop positioning strategies for diverse business sectors

2. Media Relations & Management

• Serve as primary media contact for the organization in Ethiopia and internationally

• Build and maintain relationships with key media outlets (agricultural, technology, business press)

• Write and distribute press releases, media kits, and corporate announcements

• Organize press conferences and media events

3. Multi-Industry PR Management

• Agriculture Sector: Promote sustainable farming practices and community engagement

• High-Tech Manufacturing: Position as technology leader in smart card industry

• Bottled Water: Communicate quality standards and environmental responsibility

• Develop industry-specific messaging and campaigns

4. Stakeholder Engagement

• Manage relationships with government agencies, industry associations, and community leaders

• Coordinate with Dubai HQ on international PR initiatives

• Develop stakeholder communication plans for each business unit

• Represent company at industry events and conferences

5. Content Development & Digital PR

• Oversee development of corporate publications, newsletters, and annual reports

• Manage social media presence and digital communication strategies

• Create compelling content for diverse audiences and platforms

• Monitor media coverage and PR performance metrics

What We Offer

• Competitive salary package

• Performance-based bonuses

• Travel opportunities between Ethiopia and Dubai

• Professional development budget

• Communication allowance (mobile, internet)

Job Requirements

Required Qualifications

Education:

• Bachelor's degree in Public Relations, Communications, Journalism, or related field

• Master's degree in Communications or MBA preferred

Experience:

• Minimum 6-8 years in public relations or corporate communications

• Minimum 3 years in managerial PR role

• Experience working with multiple industries/business sectors

• International or multi-national company experience

• Proven track record in media relations and crisis management

Language Requirements:

• English: Fluent (verbal and written) - REQUIRED

• Arabic: Professional proficiency - STRONG ASSET

• Amharic: Professional proficiency preferred

Technical Competencies

PR & Communications Expertise:

• Media Relations & Press Management

• Crisis Communications

• Corporate Branding

• Stakeholder Engagement

• Content Development

• Digital & Social Media PR

Industry Knowledge:

• Agricultural Sector Communications

• Technology/Manufacturing PR

• FMCG/Beverage Industry PR

• Multi-industry Brand Management

• International Corporate Communications

Personal Attributes

• Excellent written and verbal communication skills

• Strong interpersonal and relationship-building abilities

• Creative thinker with strategic approach

• Culturally sensitive and adaptable

• Crisis management and problem-solving skills

• Professional appearance and demeanor

How To Apply

Language Assessment:

Shortlisted candidates will undergo Arabic and English proficiency testing

Interviews will be conducted in both Arabic and English

Send your application to:

Email: ltadmin@lootahindustries.com

Subject: "HR Manager Application - [Your Name] 

Selection Process:

Initial document and language screening

HR competency assessment

Interview with Ethiopia General Manager

Interview with Dubai HQ representatives

Reference and background checks

Work Environment

Based in Addis Ababa head office

Regular coordination with Dubai headquarters (virtual and occasional travel)

Oversight of multiple locations across Ethiopia

Dynamic, multi-cultural work environment

Required Documents:

Comprehensive CV with detailed achievements

Cover letter in English and Arabic

Copies of academic and professional certificates

Three professional references

Salary expectation and notice period

Additional Notes:

Arabic language proficiency is non-negotiable

Experience in manufacturing/industrial settings is essential

Female candidates are strongly encouraged to apply

Only candidates meeting all requirements will be considered