company-logo

Area Sales Manager (Castel Winery) - South

BGI Ethiopia

job-description-icon

Business

Business Sales and Marketing

Hawassa

5 years - 6 years

1 Position

2025-10-28

to

2025-11-11

Required Skills

maximise sales revenues

Fields of study

Business Administration

Marketing Management

Full Time

Share

Job Description

Deliver revenue and volume growth by effectively managing and coordinating the sales workforce within a carved out geographical location designated as Sales Area through exceptional trade and outlet execution, outlet development, taking care of all BGI involving third parties and acting as an entrepreneur and BGI’s ambassador in the assigned coverage area.

  • Drive effectiveness and efficiency at all levels of the trade especially at the point of sales/consumption through excellent outlet execution, activating the focus customer and consumer drivers to achieve competitive advantage

  • Operationalize and execute the regional sales objectives, plans and programs by participating in the development of area sales plan and strategies and harmonizing such with overall op-co commercial plans.

  • Ensure development of bottom-up sales plan with clear understanding of geographic differences within the Zone and proffering solution consistent with BGI Sales and Trade Marketing strategies.

  • Explore alternative strategies and tactics and propose and promote new ways of working by deliver continuously relevant analysis for management decisions like market performance (own and competition), depletion analysis, customer information, competitive behavior, price/margin developments, market trends, channel and Route to Market developments

  • Ensure development, implementation and evaluation of Key Distributor plans, identifying key priority areas of development for the distributor to ensure business growth

  • Monitor market trends, competitor activity, and customer preferences to identify potential business opportunities and threats, potential new clients, expand the company's customer base in the area and drive revenue growth and sustain strong strategic relationships with key clients

  • Oversee and ensure that all sales activities in the area are executed in compliance with relevant laws and legislative requirements, company and group policies and standards.

  • Collaborate with marketing teams to execute effective sales strategies, promotional campaigns, and pricing initiatives and produce periodic sales business performance reports.

  • Monitor and manage the effective utilization of assigned budget and resources by ensuring that total cost of all necessary sales activities are within allocated selling budget while achieving objectives and driving increased cost efficiencies in all operational and sales activities within assigned Zones.

  • Provide strong management and guidance to the team by fostering a positive and collaborative work environment that promotes growth, competency development, effectiveness and engagement

  • Promote a culture of continuous improvement, and accountability by setting clear performance expectations, conducting regular performance evaluations, providing feedback and coaching as necessary and address any performance concerns or disciplinary issues.

  • Perform other duties and responsibilities as assigned by the line manager

Job Requirements

  • The position Requires a minimum of bachelor’s degree in business administration, Management, Marketing or a related field.

  • 5-6 years’ hands on progressive professional experience of in managing field sales operation in an FMCG organization and 1 year should be on supervising a sales team.

  • Experience of managing, motivating and developing a sales workforce and harnessing the talents of employees at all levels.

  • Ability to communicate effectively, negotiate and network through highly developed communication skills

  • Ability to develop innovative solutions whilst maintaining continuity of services through setting of clear goals/targets.

  • Ability to lead, motivate and enthuse individuals and teams within a rapidly changing environment.

  • Exceptional organizational and project management skills, with the ability to handle multiple tasks, meet deadlines, and ensure the successful implementation of Sales initiatives.

  • Creative thinking and problem-solving abilities, with a results-oriented mindset and client focused

  • Good knowledge of the company, its businesses and culture.

  • It is mandatory to speak the local language.

How to Apply:

Apply using THIS LINK

Fields Of Study

Business Administration

Marketing Management

Skills Required

maximise sales revenues

Related Jobs

6 days left

Euphoria Trading p.l.c

Outdoor Sales

Outdoor Sales

time-icon

Full Time

0 yrs

1 Position


Education Background in a related field of study Location: Must reside near CMC for convenience. Duties and Responsibilities: - Deliver orders quickly to the specified locations using any means of transport. - Handle direct cash transactions responsibly (surety is mandatory). - Report to the store at 2:00 PM sharp daily to collect items. Requirements: - A 5,000 birr cash deposit is required as surety, refundable upon contract termination. - A surety guarantor who either owns property or holds a government job. Benefits: - 100 birr daily commission in addition to salary. - Transport costs fully covered by the company.

Addis Ababa

9 days left

Mekhil Empowerment and Training Plc

Salesperson / Sales Representative

Sales Representative

time-icon

Full Time

2 yrs

1 Position


BA Degree in Any field of study with relevant work experience Applicants: Female candidates only Duties and Responsibilities: - Develop and execute sales strategies to meet or exceed targets. - Present and demonstrate Mekhil’s training programs and services to potential clients. - Build and maintain strong relationships with current and prospective clients. - Identify market trends and client needs to increase enrollment and revenue. - Prepare and deliver sales presentations, proposals, and reports. - Collaborate with the marketing team to support campaigns and outreach. - Track sales performance and provide regular updates to management. - Ensure customer satisfaction by addressing inquiries, complaints, and feedback promptly.

Addis Ababa

15 days left

Aynalem Amare Import Export

Junior Sales Officer

Sales Officer

time-icon

Full Time

0 - 1 yrs

2 Positions


BA Degree in Business or in a related field of study with relevant work experience Salary and Benefits : negotiable + commission on sales performance Duty station: Yeka Sub city, Around 22 Mazoria Avenue   Duties and Responsibilities: - Identify potential customers and new business opportunities through various channels. - Build and maintain strong relationships with existing and potential clients to foster loyalty and satisfaction. - Assist the sales team by preparing sales presentations, proposals, and quotations. - Effectively communicate the value proposition of the company's products and services to potential clients.  - Work towards achieving set sales targets and performance goals.  - Respond to customer inquiries, address concerns, and provide product information to ensure a positive customer experience. 

Addis Ababa

18 days left

Forward Logistics Technologies

Transport Sales

Sales Officer

time-icon

Full Time

1 yrs

1 Position


Bachelor's Degree in Sales, Marketing or in a related field of study with relevant work experience Duties and Responsibilities: - Promote the company’s logistics platform to potential users and partners. - Visit businesses and service providers to explain platform benefits - Register clients onto the platform and assist them during onboarding - Build and maintain strong relationships with clients - Collect feedback and report user needs and challenges - Meet daily and weekly registration targets

Addis Ababa

about 8 hours left

Wagwago Trading

Junior Sales and Customer Relation Officer

Sales Officer

time-icon

Full Time

0 - 2 yrs

1 Position


Bachelor’s degree in Marketing, Business Administration, Sales or in a related field of study with relevant work experience Duties and Responsibilities: - Assist customers with inquiries and provide accurate product information. - Support the sales team in managing customer accounts and processing orders. - Handle basic sales processes, including order entry and follow-ups.

Addis Ababa

about 8 hours left

Apex Confectionary PLC

Sales & Marketing Representative\Promoter

Sales Representative

time-icon

Full Time

3 yrs

2 Positions


Education Background in a related field of study with relevant work experience Duties and Responsibilities: - Check and confirm various aspects of distributor(s) operations such as: attendance of their sales reps, their visited outlets, their stock status and execution shortfalls. - Distributor oversight- ensure selling strategies and standards are met by the distributor’s sales team. - Verify the company’s promotion activities are in place and effectively executed.

Addis Ababa