About Dodai

Dodai Manufacturing PLC (Dodai), is a recently incorporated organization launched in Addis Ababa, Ethiopia on August 01, 2023. Dodai is a fast growing organization with a mission of making e-mobility accessible to everyone in Africa through its innovative products and services. Dodai plans to provide brand new electric two wheelers by assembling them here in Addis Ababa and plans to expand to major regional cities in Ethiopia by the end of 2025.

Purpose of the Position

As a Marketing Specialist, you will play a key role in executing marketing strategies to promote our brand, products, and services. You will collaborate with cross-functional teams to drive marketing initiatives, increase brand awareness, generate leads, and support overall business objectives. This position requires a combination of strategic thinking, creativity, strong communication skills, and a solid understanding of digital marketing channels.

Duties & Responsibilities:

• Implement comprehensive marketing plans to support business goals, including brand positioning, lead generation, and customer acquisition.

• Create and execute targeted campaigns across various channels, including digital, social media, email marketing, content marketing, and events.

• Conduct market research and analyze industry trends to identify market opportunities, competitive landscape, and customer insights.

• Create engaging and persuasive marketing collateral, such as brochures, presentations, website content, and sales materials.

• Manage and optimize digital marketing campaigns, including search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising.

• Plan and coordinate launch and marketing events, trade shows, and conferences

• Monitor and analyze marketing campaign performance, generate reports, and provide actionable insights to drive continuous improvement.

• Collaborate with cross-functional teams, including sales, product development and others to ensure consistent messaging and alignment of marketing efforts.

• Maintain brand consistency and ensure adherence to brand guidelines across all marketing initiatives.

• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and make recommendations for incorporating them into the company's marketing strategies.

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• 2-5 years of proven experience in marketing, preferably in a similar role within a fast paced industry

• Strong knowledge of digital marketing techniques, tools, and platforms, including SEO, SEM, social media marketing, email marketing, and content marketing.

• Proficient in using marketing automation software, CRM systems, and analytics tools to track campaign performance and measure ROI.

• Excellent written and verbal communication skills, with the ability to craft compelling marketing content and present ideas effectively.

• Creative thinking and problem-solving abilities, with a keen eye for detail.

• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities.

• Ability to work collaboratively in a team environment and build relationships with internal and external stakeholders.

• Familiarity with market research methodologies and tools.

• Demonstrated ability to work independently, take initiative, and drive results.

How To Apply

Apply using THIS LINK